The Etsy selling can be very challenging, that is why we made a list of the 12 most essential Etsy selling tips to help you.
Especially to have a leading brand in a platform that currently has 198+ million sellers looking to establish a brand name for their product globally. But to be a successful Etsy seller, you must do more than to set up a shop, but you also need to have an entrepreneurial mind and skills that all small Etsy business owners learned to stand out from your competitors. Remember, these can also be Etsy tips for beginners who want to step ahead in the competition.
Here are the top 12 Etsy selling tips and tricks (in no particular order):
1. Simplify Your Etsy Product Listings
When creating an Etsy listing, it should be precise and straightforward. Here are a few tips for you:
- A clear and accurate description of your item is a must. When Selling on Etsy, using relevant keywords in the product title, tags, and description should make sense and easy to understand by your audience.
- Stick to the character limits. Etsy only allows up to 55 characters for a product title and uses the first 160 characters for its descriptions.
- Tag is a must. Etsy will also allow you to use up to 13 tags to describe your item further. It will provide you an ample opportunity for keyword-rich language.
- Use keywords. Your product description can be longer than 160 characters, but use your products most relevant keywords within the first 40 characters.
- Accuracy and consistency. It is vital to remember that the title and tags of your listing should be the same, describing your product accurately.
2. Establish your location and shop policies
Set your location in your Etsy profile so that international shoppers will know where their orders will be coming from, it is a good idea to provide the measurement of your products like weight and dimensions, in both US and metric measurement. This information helps your buyers know what to expect when they shop from your Etsy shop, as they might shoulder some shipping expenses.
The “Shop Policies” section on your profile allows you to establish a firm regulation on your store, and what the buyers will expect if they purchase from your Etsy shop. You can also use this section of your profile to concisely and clearly state what you are offering to your buyers, including shipping fees, product returns, refunds, duty fees, and customs fees, and payment method types. Keep in mind that “Shop Policies” are meant to protect you and your customers, but they are also designed to give your buyer confidence in buying your products.
Saving time is necessary when running an online business, and a great way to save time is to have standard shipping profiles. Set up a shipping profile by adding the shipping rates to your Etsy listing to maximize and use your time meaningfully. This handy tool will help update several listings in a shorter amount of time and set-up your different shipping profiles for the various items in your shop.
- Once you create a new listing, go to “Shop Manager” and then click “Listings,” followed by “Add a Listing.”
- Look for the shipping section, where you can then select if you want to have your rates calculated for you or if you’re going to enter them manually.
- Fill in all the details, such as the processing time that a customer should expect, where your product location is coming from, the dimensions of the product, and shipping and handling preferences, including the domestic and international fees or shipping upgrades.
- Then click “Save as a Shipping Profile” to be able to use your new shipping profile on other listings.
You can also set up your Shipping Profile whenever you want to by going to your Shop Manager page, click “Settings,” select “Shipping Settings,” then select “Add a Shipping Profile.”
Regardless of how you set up your first shipping profile, you can edit it later on for changes and modifications.
4. Brand Your Shop
Set yourself apart from the competition is a big part of being successful on Etsy. Create a strong and unique brand that you can carry through from your Etsy shop to your product items to your packaging and your social media presence. Having the right name for your shop is a great way to start with, then make sure to complete the “About” page on your Etsy site and customize your shop logo and banner that represent your brand.
It may be a cliché, but a picture is worth a thousand words. Every Etsy expert will tell you that product photos are worth investing in. Your images must be engaging, accurate, and representative, conveying to potential buyers exactly what they can expect to receive.
6. Study the trademark and Copyright Laws
Having an understanding of trademark and copyright laws is vital before you plan to become an Etsy seller. You cannot adopt someone else’s registered trademark and design and print on your merchandise without a license that allows you. Etsy is rife with copyright infringement, and larger companies do pursue individual sellers. It is advisable to spend an extra small amount on a licensing fee than taking risks and paying thousands of dollars in damages. Also, Etsy has a self-policies by allowing reporting of copyright infringement and will shut your shop down for infringing another’s intellectual property.
Building rapport and connections with your customers are one of the trickier parts of being an eCommerce business owner. The success of brands on Etsy rests in your ability to be memorable and stand out. Personalization is the key when interacting with your customers. It is true that the brand’s packaging engages customers and makes them feel valued. The huge opportunity is to showcase your branding by encouraging social media sharing, recommendations, and more. The extra efforts you put into your customer’s experience will show them that your brand goes the extra mile in its service and that my friend is the golden ticket for repeat buyers.
8. Don’t Compete on Price
When selling on Etsy remember to never compete on the price of your products; with bulk manufacturers from Asia now being allowed to sell on Etsy, you will never be able to compete on their price. You will never win customers by having the lowest price on the platform. Instead, deliver a high-quality product and add personalization to make the most of the customer experience to keep them coming back. Having an eCommerce store and a successful Etsy shop or brand is about the number of sales and the quality of the products you deliver to your buyer.
9. Know Your Target Audience
Most times, sellers miss out on one of the important things when selling on Etsy, and it knows where to find and who your audience is. When searching for the right audience for your shop, you should ask the following questions:
- What is your audience’s age?
- What’s the majority of your customers, male or female?
- Who are the influencers they follow on Instagram or online?
- What are their biggest pains that your service/product can fix?
- Where does your audience hang out online? Facebook groups? Reddit? Online forums?
- What are customer’s concerns regarding the products, like yours, that they have in the past from other vendors?
- What does your target audience do, and what is their profession?
10. Find Your Niche & Add More Products
The easiest Etsy selling tips to gain sales is to add more products, but you should find niches that have less competition. Add more products gradually and see how your sales improve later on. Finding what Niche you want to target is vital when opening an online store; this is the first step you have to decide to find your target audience.
11. Build Social Proof
Social Proof is one of the simplest things you can do to build trust in your Etsy shop and gain possible audiences. Social Proofs are what we call customer testimonials, reviews, endorsements, and ratings. Have your buyer take photos of them using the products they purchased and use those on your product pages. These are proof that people have bought your product in the past and genuinely loved it. Focus on generating and collecting user-generated content.
12. Set up Your Mailing List
These Etsy selling tips are essential, especially for the new Etsy shop owner. Setting up a mailing list is crucial. Placing a link at the top of your Etsy shop for the customers to sign-up in exchange for a gift or a discount code is one way to get your customer information, and it’s easy to set up for free on email marketing websites like Mailchimp. Through this way, you can gather email addresses right away. Then use them to alert your mailing list when you add new products to your shop. You can also promote sales or discounts on your list. Your existing buyers are hot leads and very likely a repeat buyer.
Our expert advise:
Etsy is continuing to grow as one of the most popular online selling platforms for artisans, crafters, and small business owners looking to sell on a global scale. Keep in mind these twelve Etsy selling tips, and in no time, you could have a successful Etsy shop, and you could grow your brand into a global online business of your own.