amazon shopify integration

Shopify Amazon Integration: Don’t Make This Mistake

If you’re ready to learn about the Shopify Amazon integration, you’ve come to the right place!

I’m going to teach you everything you need to know about Amazon and Shopify. Along with the DEADLY mistakes you’ll want to avoid when integrating Shopify and Amazon.

So be sure to read this in-depth and bookmark this for later!

Shopify Amazon Integration Prerequisites: What to know!

Shopify is a platform that allows you to sell your products online. It is similar to Amazon in the sense that you can sell products through your own platform. However, Shopify also allows you to build and manage the website entirely! And integrate your store with many different e-commerce services.

Amazon on the other hand, owns the website and makes all the rules! You’re just selling your products on their site. You miss out on some opportunities like emailing your customer, or seeing their contact details after purchase.

There are pros and cons to each platform.

Let’s explore them right now

Why is Shopify so powerful?

With Shopify, you can create a website, list products, and launch a store in less than an hour.

Shopify also comes with a great app store that you can use to add extra features to your store. It’s called the App Store and it has over 1000 apps for you to choose from!

The main reason people create stores on Shopify is for flexibility and control! You get to manage your customers, see their information, and so much more. The downside of this, is you’re responsible for bringing in traffic and all of the marketing.

And when you’re not a marketing expert, this could be a serious challenge.

But that’s exactly where amazon can come in as a complimentary platform.

What makes Amazon a great place to sell?

Amazon is an incredible tool for selling because you get to list your products to millions of shoppers near instantly! Amazon has worked years to build up their brand and trust with consumers worldwide. And with their partner program, you get to take advantage of this overnight!

The only downside is, you don’t get to make the rules. It’s not your site, it’s Amazons. And they limit your functionality and access. Like being able to see your customers names, emails, or what kind of marketing campaigns you can run. It’s quite limiting if I’m being honest. But I get why they are this way, Amazon doesn’t want you stealing their customers.

It’s a give and take. But Amazons massive size and reach makes up for these inconveniences!

Statistic: Combined desktop and mobile visits to Amazon.com from May 2019 to May 2020 (in millions) | Statista

Amazon is the world’s biggest marketplace! With over 12 million products, it’s clear why shoppers come to amazon. A massive product selection at great prices makes it hard to compete with. And their total website visitors of May 2020 confirms this. Where they reached (reportedly) over 2.5 billion website visitors in the month alone!

Why integrate Shopify and amazon?

As you can start to imagine, Shopify and Amazon work great together. Since Shopify allows you to build your own site & brand, while amazon brings new massive customer potential. It’s the perfect combo.

So for these reasons, it’s clear why any business owner who can, should integrate Shopify and amazon.

To own your brand & website, while reaching as many new customers as possible!

3 Requirements to Integrate Shopify with Amazon

#1. You need to be an approved Amazon Seller

To integrate Shopify with Amazon, you need to have an Amazon seller account. You can sign up here. Getting approved may take some time but this resource may come in handy!

#2. You need to have a Shopify store

In order to integrate these, you’ll obviously need a Shopify store! If you dont have a shopify store yet, feel free to watch this tutorial below.


#3. Pro-Tip: Keep things consistent

This isn’t a requirement, but it’s highly recommend you keep things consistent across your stores. Like SKU’s and inventory, be sure to stay organized for maximum efficiency!


How to use the Amazon integration app

So right now, the most recommended way to integrate these apps is with the Amazon sales channel.

This isn’t technically an app. It’s a “sales channel”.

Which acts like an app in Shopify, but it’s in a slightly different area of the Shopify admin.

Here’s how to set up the amazon sales channel:

You’ll notice in the video above, you can create Shopify to amazon listings. It’s a manual and tedious process, but it does work.

If you’re looking for an automated solution or want to Import amazon products to Shopify in bulk, check out Shop Funnel.

How to Sell on Amazon using Shopify?

If you prefer written steps instead of the video, here are the bullet point steps:

  1. Create your Seller account on amazon
  2. Then, find and confirm your category approval
  3. Then connect your shopify store by integrating with the Amazon Sales Channel.
  4. Be sure to have your UPCs Handy
  5. Go ahead and create your product listings on Amazon
  6. If you need, you can research how to Link Your Existing Amazon Listings with Your Shopify Store
  7. Set up your ideal payment settings
  8. Then start and enjoy your Multi-Channel Selling

FAQ Integrating Amazon and Shopify

Below are some of the commonly asked questions about integrating Shopify and Amazon. I wanted to answer them all in case you still had questions.

Can I put my Shopify store on Amazon?

If you have an Amazon seller account and a Shopify store, you can integrate the two together.

What’s the best Amazon integration app for Shopify?

The best integration app for shopify is Shopfunnel.io

Can Shopify integrate with Amazon?

Yes, you can integrate amazon and shopify together with Shopfunnel.io

Can Amazon FBA integrate with Shopify, or do both perform the same task?

Yes they do integrate. They are complimentary tools where Amazon brings new customer potential and Shopify allows you to build, own and operate your website.

How does Shopify and Bigcommerce integrate with Amazon and other sales channels?

They offer some native solutions, but you can also use a tool like Shop Funnel to integrate these channels together.

Is there any software available for integration with Shopify for these marketplaces, WalMart and Amazon ?

Yes there are third-party tools like Shopfunnel that allow you to connect Shopify to marketplaces.



Selling on both amazon and shopify can be a great way to scale your business. Shopify has many benefits over Amazon. They have a great free app for easy integration, great themes, and great SEO. But Amazon offers a global audience and level of exposure we’ve never seen before! 

Do you have a Shopify store and an Amazon seller account already?

Ready to integrate them?

Share with us in the comments below!